While traveling the world working with clients, you see creative problem-solving in many forms. For example, the article picture shows a Thailand farmer taking their crop to market using a home-built truck frame driven by a small field tractor.
Creative problem-solving on a farm is an essential daily skill that leads to tinkering, questioning the status quo, and wondering, "What if?" This curiosity to explore new possibilities keeps farms and farming evolving.
In the same way, Lighthouse has been exercising outside-the-field thinking to see if we can find affordable solutions for a more significant portion of the farming community.
For example, we all know that weather is the start of almost every agricultural decision. However, most farmers rely on app weather from 10s of miles away to make decisions on their farms. You ask them why, and they say a quality weather station costs too much to purchase and operate.
The challenge, therefore, is to see how inexpensively someone can build a quality farm weather station. Doing so provides a broad audience (vendor reward), improves farming (farmer reward), and rewards the distributors for getting these systems to the farmers.
How cheap should or can you go? That is the real question, with each lower price step making the product affordable to millions more potential new users worldwide and positively affecting the food supply and resource management.
If you know of such weather stations, email us at Info@lighthouse.ag since we want to bring it to the world.
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